Maverick is Veteran

Dynamic campaigns from seasoned pros with a deep-seated grasp of the video game industry

This is Who We Are

Maverick is Big Brained

Strategic video game outreach and creative executions that don’t break-the-bank

This is What We Do

Maverick Knows Games

A full-service, boutique agency who is truly passionate about video games

This is How We Work

WHO WE ARE:

Maverick’s founding principle is simple – veteran PR professionals provide superior PR work – we have no junior staff, only senior, hands-on video game PR and community pros. Maverick has decades of experience working with the industry’s largest and most influential developers and publishers on mass market franchises and hardcore specialty titles. Our strict focus on the video game industry allows us to remain truly specialized, with an unmatched depth of knowledge about our industry, its players and the media.

That experience, depth of knowledge and singular focus has never been more important as our media and competitive landscape continues to rapidly evolve. Gone are the halcyon days of formulaic outreach efforts netting results. Success today requires strategic planning and creative executions to effectively capture the attention of our increasingly elusive audiences.

Ultimately, our goal is to build buzz and drive awareness across media, influencers and fan communities alike to create the type of groundswell sales and marketing need to make an impact during launch. Most importantly… WE ARE GAMERS!

“Maverick PR truly understands today’s rapidly evolving media landscape. Their efforts have had a huge impact on our ability to reach a broad and dedicated audience.”

Feargus UrquhartFounder & CEO, Obsidian Entertainment

WHAT WE DO:

“Working with Maverick PR is like working with an established internal PR team. Their understanding of the dynamics involved in supporting all disciplines during an AAA game launch – from sales to marketing to PD – is second to none.”

David PolfeldtManaging Director, Massive Entertainment - Ubisoft

Jeff Goldblum Event for JWE
Kyrie Irving Event for Skullcandy
ASTRO Gaming Media Day
Frontier Expo 2017
Takashi Tokita Interviews at GDC
Deus Ex Interviews at PAX
Terminator 3 Preview Event
IPL 3 Atlantic City
Planet Coaster Desk Side Demos
ASTRO Gaming Apparel Launch
Dungeon Siege III Media Day
Cryptozoic at the PC Gamer Show
Jurassic World Evolution Hands-On
Final Fantasy IV 20th Party
Mighty Quest In-Studio Media Day
Enter the Matrix Preview Event
White Wolf/CCP Party at GDC
ASTRO Retail Store Front
Elite Dangerous Demos at E3
Jack Horner Panel at FX17
Final Fantasy XIV at E3

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Product Launch Campaigns
Strategic Planning
Enthusiast Media Outreach
Media Tours & Media Events
Trade Shows & Events

Community Support & Integration
Influencer Campaigns
Consumer & Trade Media Outreach
Targeted Outreach & Exclusives
Press Material Development

ASTRO Gaming New Apparel Line
Jurassic World Evolution Hands-On
Deus Ex:HR Community Event at PAX
Dr. William Bains Panel at FX17
Planet Coaster Preview Media Tour
Enter the Matrix Preview Event
Final Fantasy XIII First Look Bus
ASTRO A50 Media Demos
Hex In-Studio Media Day
Hawken Preview Party at E3
Elite Dangerous Community Event
Terminator 3 Preview Event
White Wolf/CCP Games Party at GDC
ASTRO at Dreamhack 2017
Square & NBA All-Star Celebrity Game
IPL 3 Atlantic City
E3 2012 Show Floor
Planet Coaster Community Event
Kyrie Irving Event for Skullcandy
Tomb Raider Interviews at E3
Jeff Goldblum Event for JWE

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“I really enjoyed working with Maverick PR. As an independent agency, they are highly motivated and do things above and beyond what publisher-based PR staff can do. I wouldn’t hesitate to turn to Maverick PR in the future to generate buzz in this intensely competitive industry.”

Matt KarchFounder & CEO, Saber Interactive

HOW WE WORK:

Maverick is an external agency, but our core experience was forged in-house at prominent development studios and video game publishers. We have complete understanding of the internal studio cadence throughout the launch cycle as well as great insight into the elements internal teams need to succeed.

We partner well with internal teams…

We know how to partner with internal marketing and product development teams to create a strategic and successful product launch. Whether its synergizing key media hits with ad buys or prepping devs for media opportunities, we can help!

We partner well with licensors…

We have extensive experience working effectively with external stakeholders on prominent entertainment IPs, including those from NBC Universal, Warner Brothers Interactive, Paramount Studios, Cinergi, Wizards of the Coast, Hasbro, Toho, Funimation and more!

We love developers…

We develop close ties with development teams to ensure that planned outreach activities, interviews, asset creation, and other materials and efforts remain on schedule. We have the history and a knack for working around even the most challenging development situations to establish strong working relationships.

We drive global efforts…

We have an extensive track record of working closely with worldwide teams to ensure the unified execution of global strategic initiatives in a timely fashion that effectively serves the needs of every territory.

Most Importantly… WE ARE YOUR EXTERNAL-INTERNAL TEAM!

“Maverick PR is one of the most creative and flexible PR teams I’ve ever worked with. They have been an invaluable and strategic partner for many years. Their ability to tackle unique challenges presented by greatly varied products and execute highly effective solutions has been an enormous benefit to our outreach efforts.”

Ami BlaireVP Marketing, Square Enix

WHO WE ARE:

“Maverick PR truly understands today’s rapidly evolving media landscape. Their efforts have had a huge impact on our ability to reach a broad and dedicated audience.”

WHAT WE DO:

“Working with Maverick PR is like working with an established internal PR team. Their understanding of the dynamics involved in supporting all disciplines during an AAA game launch – from sales to marketing to PD – is second to none.”

Jeff Goldblum Event for JWE

Kyrie Irving Event for Skullcandy

ASTRO Gaming Media Day

Frontier Expo 2017

Takashi Tokita Interviews at GDC

Deus Ex Interviews at PAX

Terminator 3 Preview Event

IPL 3 Atlantic City

Planet Coaster Desk Side Demos

ASTRO Gaming Apparel Launch

Dungeon Siege III Media Day

Cryptozoic at the PC Gamer Show

Jurassic World Evolution Hands-On

Final Fantasy IV 20th Party

Mighty Quest In-Studio Media Day

Enter the Matrix Preview Event

White Wolf/CCP Party at GDC

ASTRO Retail Store Front

Elite Dangerous Demos at E3

Jack Horner Panel at FX17

Final Fantasy XIV at E3

ASTRO Gaming New Apparel Line

Jurassic World Evolution Hands-On

Deus Ex:HR Community Event at PAX

Dr. William Bains Panel at FX17

Planet Coaster Preview Media Tour

Enter the Matrix Preview Event

Final Fantasy XIII First Look Bus

ASTRO A50 Media Demos

Hex In-Studio Media Day

Hawken Preview Party at E3

Elite Dangerous Community Event

Terminator 3 Preview Event

White Wolf/CCP Games Party at GDC

ASTRO at Dreamhack 2017

Square & NBA All-Star Celebrity Game

IPL 3 Atlantic City

E3 2012 Show Floor

Planet Coaster Community Event

Kyrie Irving Event for Skullcandy

Tomb Raider Interviews at E3

Jeff Goldblum Event for JWE

“I really enjoyed working with Maverick PR. As an independent agency, they are highly motivated and do things above and beyond what publisher-based PR staff can do. I wouldn’t hesitate to turn to Maverick PR in the future to generate buzz in this intensely competitive industry.”

HOW WE WORK:

News @ IGN

News @ Gameinformer

Maverick News

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