Maverick’s founding principle is simple – veteran PR professionals provide superior PR work – we have no junior staff, only senior, hands-on video game PR and community pros. Maverick has decades of experience working with the industry’s largest and most influential developers and publishers on mass market franchises and hardcore specialty titles. Our strict focus on the video game industry allows us to remain truly specialized, with an unmatched depth of knowledge about our industry, its players and the media.
That experience, depth of knowledge and singular focus has never been more important as our media and competitive landscape continues to rapidly evolve. Gone are the halcyon days of formulaic outreach efforts netting results. Success today requires strategic planning and creative executions to effectively capture the attention of our increasingly elusive audiences.
Ultimately, our goal is to build buzz and drive awareness across media, influencers and fan communities alike to create the type of groundswell sales and marketing need to make an impact during launch. Most importantly… WE ARE GAMERS!