IF YOUR SCREEN SHOTS AREN’T WORKING FOR YOU AND
DOING MORE THAN JUST LOOKING GOOD,
THEY’RE NOT DOING ANYTHING AT ALL.” – Me
More than anything else, screen shots are the ubiquitous calling cards of a video game. Typically, hundreds are released for each upcoming title through general screen shot “updates” or targeted shot releases that focus on specific features and help a writer illustrate a story.
We all use them. We all rely on them… and heavily. But the truth is, quite often, PR isn’t stepping up and fulfilling their responsibilities.
Here’s the thing — many PR people mistakenly look at screens as simply an “asset” or a means to an end — an item that shows what the game looks like. But screen shots can — and should — be so much more than that! And it’s on PR’s shoulders to make it happen.
DON’T BE SO LAZY – STICK TO IT AND GET THE GREAT SCREEN, NOT THE “OK” ONE…