2010 NBA ALL-STAR Celebrity Game Sponsored by Final Fantasy XIII

So, what does Square Enix’s upcoming RPG Final Fantasy XIII and the 2010 NBA ALL-STAR Game have in common?!  Everything, of course!  Sure, we regularly see video game ads at Prime Time nowadays, game billboards and commercials while watching major sporting events, reviews and coverage in major media outlets…but,we’re definitely moving into a new realm of exposure here.

I think I can safely say that Final Fantasy XIII has landed in the record books as the FIRST RPG video game franchise to have sponsored an official NBA ALL-STAR event, more specifically the 2010 NBA ALL-STAR Celebrity Game.  The NBA is clearly looking to broaden their audience and frankly so is Square Enix/Final Fantasy so it’s basically a match made in video gaming heaven, which is pretty cool.  And, at Maverick PR…we are supportive of all things Video Gaming and all things Basketball!

Anyway, the event went off without a hitch.  The Pros played on Sunday and the celebrities played on Saturday.  Michael Rapaport walked off with the MVP this year after shutting down last year’s MVP Terrel Owens with some stifling D.

Here are a few images from ALL-STAR Weekend:

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