Today on CrispyGamer, writer Kyle Orland explores the somewhat complicated processes that video game PR people use in determining who and what outlets receive free review copies of games.  It’s never an easy decision to cut someone off the list, that’s for sure, but there are time when you really don’t have a choice.

Maverick PR Partner Matt (me!) is quoted throughout the article, sharing his thoughts based on a decade of deciding where to send these “free goodies.”

Disclaimer: these “free goodies” may not be as fun as you think, as they may require you to spend 10-20 hours completing a game and another 5 or so hours crafting a “review” full of useful facts, features and moments of note, all supported with insightful opinions and references; at the end of which you will be strong-armed into choosing a – let’s face it – somewhat arbitrary number or letter to designate the “fun” you experienced while slogging through the aforementioned 10-20 hours of gameplay…

Anyway… read on at this link and enjoy the article.  A quickie quote from the article featuring Matt:

“Some publishers … still refuse to expand their list and stick only to the ‘big’ players in the space,” Frary said. “This is really too bad, and they end up missing a massive, and growing, segment of the market. … [It’s] particularly frustrating because when you look at the smaller videogame sites out there as a whole, they have a huge voice that reaches a critical audience that the larger outlets sometimes miss.”

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