SKULLCANDY ANNOUNCES LIMITED EDITION PLANTS VS. ZOMBIES™ – INK’D 2 EARBUDS
Protect Your BRAAAAAINS with Headset Inspired by PopCap Games
Classic Lawn-Defending Action Strategy Franchise
SAN FRANCISCO – August 25, 2014 – – Skullcandy, Inc. (NASDAQ: SKUL), the original lifestyle and performance audio brand, and its division ASTRO Gaming, creators of premium video gaming equipment, announced the release of the Limited Edition Plants vs. Zombies™ Skullcandy Ink’d 2 Earbuds. The new in-ear headset is the first in a series of products being developed by Skullcandy and ASTRO Gaming which are inspired by PopCap Games iconic Plants vs. Zombies franchise.
“One look at our new Limited Edition Plants vs. Zombies™ Skullcandy Ink’d 2 Earbuds and gamers will see how perfectly we’ve captured the addictive fun and distinctive style of Plants vs. Zombies” said Aron Drayer, VP of Marketing, ASTRO Gaming and Skullcandy Gaming. “Our in-ear headsets deliver high quality game audio and are a great way to experience the game, listen to music, watch videos and communicate with your friends.”
The Limited Edition Plants vs. Zombies™ Skullcandy Ink’d 2 Earbuds feature set includes:
- Supreme Sound technology, which has attacking bass, natural vocals and precision highs;
- MIC1, an integrated one-button in-line control toggle providing mic clarity and device control;
- Interchangeable silicone gel tips for a more custom in-ear fit;
- Flat audio cable designed to eliminate tangling; and
- Plants vs. Zombies special edition customizations, including, iconic zombie imagery on the Ink’d 2 baffles, unique deep purple cables with green highlights and classic Plants vs. Zombies packaging.
The Limited Edition Plants vs. Zombies™ Skullcandy Ink’d 2 Earbuds are available now directly through the Skullcandy website at www.skullcandy.com and from select retailers nationwide for an MSRP of $24.99. Details about additional and upcoming Plants vs. Zombies-inspired products from Skullcandy and ASTRO Gaming will be announced in the coming months.
For more information about Skullcandy or its Limited Edition Plants vs. Zombies™ Skullcandy Ink’d 2 Earbuds, please visit www.skullcandy.com. For more information about ASTRO Gaming, please visit www.astrogaming.com.
About PopCap Games
PopCap is a leading global developer, publisher and operator of casual video games: fun, easy-to-learn, captivating games that appeal to all ages across PC, mobile, social and other platforms. Based in Seattle, Washington, PopCap was founded in 2000, was acquired by Electronic Arts in 2011, and has a worldwide staff of more than 400 people in Seattle, San Francisco, and Shanghai.
About Skullcandy, Inc.
Skullcandy is the original lifestyle and performance audio brand inspired by the creativity and irreverence of youth culture. Skullcandy designs, markets and distributes audio and gaming headphones and other accessory related products under the Skullcandy, Astro Gaming and 2XL by Skullcandy brands. Skullcandy was launched in 2003 and quickly became one of the world’s most distinct audio brands by bringing unique technology, color, character and performance to an otherwise monochromatic space; helping to revolutionize the audio arena by introducing headphones, earbuds and other audio and wireless lifestyle products that possess unmistakable style and exceptional performance. The company’s products are sold and distributed through a variety of channels in the U.S. and approximately 80 countries worldwide, including the company’s website at skullcandy.com.
About ASTRO Gaming
ASTRO Gaming creates premium video gaming equipment for pro gamers, leagues, gaming enthusiasts and their lifestyles. Spun-off from design powerhouse ASTRO Studios, known in the gaming world for designing the Microsoft Xbox 360™, Alienware PCs, and HP’s Gaming PCs, ASTRO Gaming produces a line of gamer-centric “tech-life” products, supporting this rapidly growing community. ASTRO Gaming’s product line includes the A40 Audio System, the A30 Cross-Gaming Headset, and the Transport Series of gaming gear bags.
PopCap and Plants vs. Zombies are trademarks of Electronic Arts Inc.
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