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It’s PAX East this week, which means more than 70,000 (70,000!?!?) people are rolling into Bean Town to check out the latest games, meet up with friends and grab a few drinks at the legendary bars and pubs spread throughout our historic city.

There’s a lot going on in Boston, no matter what those hard news reporters at The Onion say… probably more than you think.  And with a crap-ton of people coming in from the OTHER coast this week, I thought that as a native and current Masshole, I’d provide some helpful tips so you can have a good time without getting, you know, punched in the throat by Fitzy. Read more

Some more great coverage for iRacing‘s amazing online sim racing league — this time from PC Gamer magazine.  After visiting with the guys at Gamer earlier this summer, writer Max McGee went hands-on with the title for his story, which you can see below.

It’s an excellent piece and great hit for iRacing – congrats to the entire team over there.

Meanwhile, if you think that a more realistic racing experience is what you want – yes, more real and with better online than GT5, even! – then check out iRacing‘s persistent online racing simulation and league at www.iracing.com. You won’t be sorry you did.

In the midst of a crazy couple of weeks, the MavPR team hit the Big Apple alongside the crew from iRacing to show off the online persistent racing simulation game and service to some key outlets we couldn’t reach when we traveled out to San Francisco.

We had a great location at the BMW of Manhattan dealership, where we were surrounded by awesome cars and a great setup provided by the iRacing team with a full racing chassis, widescreen HDTV and a sweet set of pedals.

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Gamespot has posted a video interview with iRacing founder, CEO and CTO Dave Kaemmer, from our recent jaunt to the West Coast visiting the video game press.

Dave does great job explaining the core of the iRacing game and service — it’s a great piece – if the embedded video doesnt work for you, head over here to go check it out!

UPDATE: GameSpot has posted their hands-on with iRacing as the Top Story on their PC page tonight.

You can head over to the main PC page on Gamespot or just go to the story directly by clicking here.

Congrats to our partners at iRacing!

GameSpot Chats With Dave Kaemmer, iRacing Co-Founder, About the Big NASCAR Deal

GameSpot Chats With Dave Kaemmer, iRacing Co-Founder, About the Big NASCAR Deal

GameSpot took some time to chat with iRacing co-founder and racing game luminary Dave Kaemmer about the big iRacing/NASCAR deal that was announced yesterday and over the weekend.

The story went live this evening and looks fantastic.  Our congrats to Dave and the iRacing team.

To read the whole story, click right here.

-PR_Flak

As we mentioned last week, we’re really excited to be starting up with iRacing.com to help them reach out to the video game audience.  And yesterday, iRacing made a major announcement — that they are joining forces with NASCAR to create an official NASCAR-sanctioned online racing series within the iRacing service.

This is NOT just another NASCAR license; this is an actual, fully sanctioned NASCAR series.  For you racing fans out there, think about it like this: in the same way that NASCAR sanctions the Sprint Cup Series and the Nationwide Series — NASCAR has sanctioned this series with iRacing in a virtual space.

For you video game racing fans out there, think of it like this:  starting in 2010, iRacing users will be competing in a special division that is licensed and sanctioned by NASCAR, against other players and NASCAR drivers.  Yes, real-world NASCAR drivers who are also vying for the online racing title.

It’s a pretty exciting deal — if you are looking for the closest thing to being a professional NASCAR driver… if you think you’re the best at NASCAR games… if you think you can compete against legitimate — and sometimes professional — competition… then iRacing is the place for you to prove it.

There’s a lot more to talk about and even more things about it to be revealed later this year, but for now you can read about it in news posts at your favorite site, like IGN, CrispyGamer, BigDownload, and many more.

– PR_Flak

We’re really excited to announce that iRacing.com Motorsports Simulations, the most realistic racing simulation game in the world, has chosen Maverick PR to lead all video game enthusiast public relations outreach for the iRacing.com service.

iRacing.com is the brainchild of legendary racing game developer Dave Kaemmer (formerly of Papyrus Software – best known for creating the last great NASCAR racing game, NASCAR 2003, as well as the highly regarded Grand Prix Legends) and John Henry, principal owner of the Boston Red Sox and Fenway Sports Group, and co-owner of Roush Fenway Racing.

iRacing.com: The Impala Roars Around the Track

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