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Adweek Magazine interviewed Maverick PR partner Brandon Smith as part of a story highlighting the changing landscape in the game industry and the challenges of being heard in this ever expanding space.

http://www.adweek.com/prnewser/how-to-find-a-pr-model-that-really-fits-in-the-new-era-of-gaming/118763

Read on for the full story.

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(Almost) All The Games We’ve Ever Worked On, In Reverse Chronological Order… Oh My.

So, we here at Maverick PR have been reflecting a bit on the many, many games that we have promoted, supported, shipped and what not over the course of almost 30 years combined in the business.

All this reviewing of our old work, well… it got us thinking.  Thinking that it just might be kinda hilarious and/or totally awesome to have each and every one of those old game boxes piled up in one spot to gawk at in wonder and sheer terror.

Ya, that’s right.  We’d be talking about a bunch of those gigantic old-school PC boxes – big enough to shove a DVD player in today – that kind of big, man, sharing space with Genesis games and pushing aside the meek little GB carts.  PS1 jewelcases would battle it out with Dreamcast discs until PS2 smacks ’em both down.  All of these little buggers in one place.  Coolness.

Hey Look! It's "Feedin' Chloe!"

However, since there’s no way I’m searching bargain bins and basements for copies of G-Nome and Powerslave, I went ahead and did the next best thing — made a fancy list on a web page with box art from all (almost all – some are still incoming) of the games that Brandon and I have worked on.  Not only is this hilarious to us – and maybe you – but it also gives a good look at the depth of experience we have here at MavPR.

So from Monty Python and the Quest for the Holy Grail to Wanted: Weapons of Fate, enjoy your trip down MavPR memory lane…

[The MavPR Big Huge Title List]

-PR_Flak

Gamer 2.0 is an up-and-coming and highly intriguing site focused on marrying coverage of the video game business, the various aspects video game consumerism and even the social ramifications of gaming itself with a look to the future.  Of course, they’ve also mixed in a healthy dose of traditional “here’s what we think of this game” news, previews and reviews for good measure.

We like that editorial mix!

Amadeo Plaza (what a great name!) the publisher of Gamer 2.0 recently put together an interesting, if somewhat short, look at the coming clash between casual and hardcore gaming from both a business and consumer angle.  He asked Maverick to participate with a few thoughts…and since we’re never short of opinions, we agreed!

Here’s the story: Hardcore vs Casual

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Yes, I could have made that headline more appealing, but I’m not trying to hook new readers here, right?

We’re really excited that the “mainstream” is starting to pick up on the business trend that started emerging last year — namely that companies are looking for innovative ways to cut costs while improving results and freelancers and “micro-boutiques” are emerging as the answer.

Luckily for us – we’re right in the middle of it!  Maverick PR’s philosophy is and has always been “Less Overhead, More In The Head” — meaning that we can deliver better results for less money due to our innovative business model and years of experience. Read more

We’re really excited and proud to say that we enter the new year working closely with Universal Pictures Digital Platforms Group on their video game initiative and specifically on their upcoming game Wanted: Weapons of Fate.

We originally paired with Uni right before E3 last year to give Wanted: Weapons of Fate a proper announcement and first showing.  In only a week of work managed to secure a full slate of meetings, solid  first-look coverage and big, coordinated exclusives with both IGN and Game Informer.

Since E3, we’ve continued to work alongside Universal in a new role – overseeing the publisher’s PR work from a licensor perspective.  This is a true role reversal for us as we are used to being in-house and working to meet the expectations of our licensors.

MavPR has a history with Universal going back to Matt’s days at Sierra launching Scarface: The World is Yours — a successful pairing which turned out to produce the biggest launch in the company’s history, with the game selling nearly 4 million units worldwide.

It’s especially rewarding for us to be able to continue our working relationships across projects. We always strive to build long-lasting partnerships with our clients, and Universal has been exceptional to work with.

– PR_Flak

Our shenanigans for D3’s upcoming shooter Eat Lead: The Adventures of Matt Hazard were exposed earlier this Fall by the fine folks over at Gamespot.

Once outed we fessed up and waxed poetic about the trials and tribulations of video game marketing in the “Gaming Age.”  Read the interview with Matt, myself and our fine D3 compatriot Sam Guilloud over at Gamespot: Q&A: Making up Matt Hazard.

-Grok

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