Today on CrispyGamer, writer Kyle Orland explores the somewhat complicated processes that video game PR people use in determining who and what outlets receive free review copies of games.  It’s never an easy decision to cut someone off the list, that’s for sure, but there are time when you really don’t have a choice.

Maverick PR Partner Matt (me!) is quoted throughout the article, sharing his thoughts based on a decade of deciding where to send these “free goodies.”

Disclaimer: these “free goodies” may not be as fun as you think, as they may require you to spend 10-20 hours completing a game and another 5 or so hours crafting a “review” full of useful facts, features and moments of note, all supported with insightful opinions and references; at the end of which you will be strong-armed into choosing a – let’s face it – somewhat arbitrary number or letter to designate the “fun” you experienced while slogging through the aforementioned 10-20 hours of gameplay…

Anyway… read on at this link and enjoy the article.  A quickie quote from the article featuring Matt:

“Some publishers … still refuse to expand their list and stick only to the ‘big’ players in the space,” Frary said. “This is really too bad, and they end up missing a massive, and growing, segment of the market. … [It’s] particularly frustrating because when you look at the smaller videogame sites out there as a whole, they have a huge voice that reaches a critical audience that the larger outlets sometimes miss.”

D3Publisher of America and Maverick PR’s Campaign for Eat Lead Claims 2009 Mi6 Award for Most Effective Viral Community Oriented Campaign

Let’s take a moment here to pat ourselves and our awesome client on the back.  I mean, pat our “award-winning” client and selves on our collective “award-winning” back.

We’re incredibly proud and excited to see that the Mi6 video game marketing awards has recognized the viral community campaign for D3Publisher’s Eat Lead with a Bronze Award for the “Most Effective Viral Community Oriented Campaign” of the past year.

  • You can read more about thecampaign in GameSpot’s interview with D3 and Maverick HERE

Read more

Some more great coverage for iRacing‘s amazing online sim racing league — this time from PC Gamer magazine.  After visiting with the guys at Gamer earlier this summer, writer Max McGee went hands-on with the title for his story, which you can see below.

It’s an excellent piece and great hit for iRacing – congrats to the entire team over there.

Meanwhile, if you think that a more realistic racing experience is what you want – yes, more real and with better online than GT5, even! – then check out iRacing‘s persistent online racing simulation and league at You won’t be sorry you did.

Gamespot has posted a video interview with iRacing founder, CEO and CTO Dave Kaemmer, from our recent jaunt to the West Coast visiting the video game press.

Dave does great job explaining the core of the iRacing game and service — it’s a great piece – if the embedded video doesnt work for you, head over here to go check it out!

UPDATE: GameSpot has posted their hands-on with iRacing as the Top Story on their PC page tonight.

You can head over to the main PC page on Gamespot or just go to the story directly by clicking here.

Congrats to our partners at iRacing! has posted their first look at iRacing based on our meeting from Wednesday.  Always good to see the fellas in Minnesota and thank them for Big Papi and Garnett.

So… thanks, guys.

Meanwhile, you can read the entire story HERE.  Enjoy!

UPDATED:  I should have mentioned, coverage is also appearing on other major gaming sites, including HERE ON IGN as well as within 1UP’s, 1UP Yours.

iRacing Founder, CEO & CTO (and racing game luminary) Dave Kaemmer takes IGN through why iRacing is the best sim racer in the world

Founder, CEO & CTO (& racing game luminary) Dave Kaemmer takes IGN through why iRacing is the best sim racer in the world

We’re just back from another whirlwind tour to most of the usual suspects in San Francisco and Minneapolis.

MavPR client iRacing visited with video game print and online outlets this week in a jam-pack schedule spread across two days and  two cities to formally introduce the video game press to iRacing’s uber-realistic sim racer and online service.  The game recreates the feel and thrill of real racing more accurately than any other game on any other platform anywhere.  Period.  And we journeyed out to prove it.

Brandon lurks as he studies the "tangible Gamespot"

Brandon lurks in reflection as he studies Gamespot's exposed core.

Despite the fact that the service has been available for several months, this was really the first time major video game outlets like 1UP, IGN and Game Informer had a chance to put their hands on it and have the core focus and functionality explained to them in detail.  The guys from iRacing did a great job demoing and interviewing – as well as lugging a G25 wheel and pedal set all across the country – our congrats to them on successfully completing the classic VG PR gauntlet.

Keep an eye out for more iRacing coming up.  And, for good measure, you can sign up for iRacing by visiting

Longtime video game journalist and MavPR friend John (JCal) Callaham from (part of the AOL network) had a chat with iRacing co-founder Dave Kaemmer about the big NASCAR deal.  The interview also took the time to explore the iRacing service as a whole.

It’s a real informative read so take a spin through the interview here.

And we learned that JCal is a NASCAR fan… who knew?  🙂

– PR_Flak

GameSpot Chats With Dave Kaemmer, iRacing Co-Founder, About the Big NASCAR Deal

GameSpot Chats With Dave Kaemmer, iRacing Co-Founder, About the Big NASCAR Deal

GameSpot took some time to chat with iRacing co-founder and racing game luminary Dave Kaemmer about the big iRacing/NASCAR deal that was announced yesterday and over the weekend.

The story went live this evening and looks fantastic.  Our congrats to Dave and the iRacing team.

To read the whole story, click right here.


We’ve been working with the teams at Universal and Warner Brothers supporting the PR launch on Wanted: Weapons of Fate.  It’s been a fun and challenging assignment for us, coming from the licensor side for the first time, and it’s especially satisfying to see the game start to get the kind of coverage it deserves.

Wanted: Weapons of Fate is a great game that just happens to be based on a movie.  Looks like Destructoid agreed with that statement too, in their look at the game we arranged on the side 🙂 :

What’s most impressive about the game, though, is that it’s … impressive. Forget the fact that it’s associated with a movie for just one second; Weapons of Fate seems like it’s provide the kinds of third-person shooter thrills fans of the genre crave.”

Check out the full story HERE.

There’s a lot more coming on W:WOF these days…

– PR_Flak