Our friends over at Destructoid picked up on our release about Matt Hazard hitting 1,000 friends over on his epic, badass (and such) Facebook Page.

First of all, let’s all acknowledge that nabbing 1,000 friends is a pretty solid achievement for a classic video game character.  For reference, we are now only about 350 fans behind the much-ballyhooed and uber-hyped “Master Chief.”  Clearly that guy’s fame is all smoke and mirrors!

To celebrate this momentous occasion, we dove deep into the Hazard archives and found other major achievements in Hazard’s history that involve the number 1,000.

My favorite?  The reference to the lost game Corona and its repetitive Bungie-jump Gameplay design… you can check all the fun facts out right here on the Facebook Page, or hit the Destructoid link and read them there!

Meanwhile, we totally love the commendation offered up from Destructoid, as they open their story thusly:

You really ought to commend the folks at Maverick PR (and Vicious Cycle Software) for their work on Matt Hazard. They’ve done a tremendous job of creating a back-story for the videogame character who’s got a fictional past, both in and outside of the games.

Hazard rolls on as Matt Hazard: Blood Bath and Beyond gets closer to ship.  Remember, the Facebook Page is the official online home for all things Hazard, so you can check him out and keep up to date there.  Also, Hazard is running his own Twitter account – which is interesting to say the least – which you can find over at @HowHazardRollz

Follow him… OR DIE! 🙂 (that’s a joke, by the wayOR IS IT?!?!?! (it is).

Maverick and D3 Join Forces Again for Matt Hazard: Blood Bath and Beyond

If he doesn't kill you with a rocket launcher, he'll get you with his good looks, ladies.

If he doesn't kill you with his rocket launcher, he'll get you with his good looks, ladies.

Our old friend Matt Hazard, he of classic video game ass-kickery and old-school action-badassitude, is rolling back into town with his mega-guns and snappy one-liners in a new XBL and PSN game – Matt Hazard: Blood Bath and Beyond.  And giddyup, ‘cuz we’re going along for the ride.

Maverick will be driving community outreach and online viral activities for the upcoming game, in a reprise of our role from the award-winning launch of D3’s first Matt Hazard game, Eat Lead.

While we may not be writing fictional blogs or drawing cartoons this time (of course… we might), there’s plenty to do and tons of content to explore.

We’re really excited to get our creative on again and continue the momentum we built up from the first launch while extending our relationship with a great partner at D3.

The first trailer is now out and kicks some serious ass (created with aplomb by our friend Amy at mOcean) and there is also nice preview up on IGN right now as well.

Come join the official Facebook Page, which we’re actually using as the official Web site for the game – a first for us and pretty cool, frankly!

I’ll quit my yapping now, it’s time to grab a gun.  A big gun.

It’s Hazard Time.

D3Publisher of America and Maverick PR’s Campaign for Eat Lead Claims 2009 Mi6 Award for Most Effective Viral Community Oriented Campaign

Let’s take a moment here to pat ourselves and our awesome client on the back.  I mean, pat our “award-winning” client and selves on our collective “award-winning” back.

We’re incredibly proud and excited to see that the Mi6 video game marketing awards has recognized the viral community campaign for D3Publisher’s Eat Lead with a Bronze Award for the “Most Effective Viral Community Oriented Campaign” of the past year.

  • You can read more about thecampaign in GameSpot’s interview with D3 and Maverick HERE

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Our shenanigans for D3’s upcoming shooter Eat Lead: The Adventures of Matt Hazard were exposed earlier this Fall by the fine folks over at Gamespot.

Once outed we fessed up and waxed poetic about the trials and tribulations of video game marketing in the “Gaming Age.”  Read the interview with Matt, myself and our fine D3 compatriot Sam Guilloud over at Gamespot: Q&A: Making up Matt Hazard.


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