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Final Fantasy XIII on Xbox 360

Final Fantasy XIII on PS3

It’s March 9, 2010.  Final Fantasy XIII has finally arrived.  Is there really anything else to say?

  • First core Final Fantasy title on Xbox 360
  • First Final Fantasy title on the new generation of platforms
  • New Battle System, New Story, New Characters

It’s awesome!  Go buy it!

2010 NBA ALL-STAR Celebrity Game Sponsored by Final Fantasy XIII

So, what does Square Enix’s upcoming RPG Final Fantasy XIII and the 2010 NBA ALL-STAR Game have in common?!  Everything, of course!  Sure, we regularly see video game ads at Prime Time nowadays, game billboards and commercials while watching major sporting events, reviews and coverage in major media outlets…but,we’re definitely moving into a new realm of exposure here.

I think I can safely say that Final Fantasy XIII has landed in the record books as the FIRST RPG video game franchise to have sponsored an official NBA ALL-STAR event, more specifically the 2010 NBA ALL-STAR Celebrity Game.  The NBA is clearly looking to broaden their audience and frankly so is Square Enix/Final Fantasy so it’s basically a match made in video gaming heaven, which is pretty cool.  And, at Maverick PR…we are supportive of all things Video Gaming and all things Basketball!

Anyway, the event went off without a hitch.  The Pros played on Sunday and the celebrities played on Saturday.  Michael Rapaport walked off with the MVP this year after shutting down last year’s MVP Terrel Owens with some stifling D.

Here are a few images from ALL-STAR Weekend:

Final Fantasy XIII Twitter Tour in San Francisco

Last week the Final Fantasy XIII Twitter Tour Bus made numerous stops all over the fine city of San Francisco.  Media establishments and fans alike were able to get their hands on the highly anticipated Square Enix opus for the first time.  We regularly tweeted the FFXIII Tour Bus’ location via Twitter to let local fans know where it would be throughout the day.  Needless to say, the bus was swamped with eager RPG fans everyday it was in the city.

Here are a few additional images from the tour: