In the midst of a crazy couple of weeks, the MavPR team hit the Big Apple alongside the crew from iRacing to show off the online persistent racing simulation game and service to some key outlets we couldn’t reach when we traveled out to San Francisco.

We had a great location at the BMW of Manhattan dealership, where we were surrounded by awesome cars and a great setup provided by the iRacing team with a full racing chassis, widescreen HDTV and a sweet set of pedals.

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iRacing Founder, CEO & CTO (and racing game luminary) Dave Kaemmer takes IGN through why iRacing is the best sim racer in the world

Founder, CEO & CTO (& racing game luminary) Dave Kaemmer takes IGN through why iRacing is the best sim racer in the world

We’re just back from another whirlwind tour to most of the usual suspects in San Francisco and Minneapolis.

MavPR client iRacing visited with video game print and online outlets this week in a jam-pack schedule spread across two days and  two cities to formally introduce the video game press to iRacing’s uber-realistic sim racer and online service.  The game recreates the feel and thrill of real racing more accurately than any other game on any other platform anywhere.  Period.  And we journeyed out to prove it.

Brandon lurks as he studies the "tangible Gamespot"

Brandon lurks in reflection as he studies Gamespot's exposed core.

Despite the fact that the service has been available for several months, this was really the first time major video game outlets like 1UP, IGN and Game Informer had a chance to put their hands on it and have the core focus and functionality explained to them in detail.  The guys from iRacing did a great job demoing and interviewing – as well as lugging a G25 wheel and pedal set all across the country – our congrats to them on successfully completing the classic VG PR gauntlet.

Keep an eye out for more iRacing coming up.  And, for good measure, you can sign up for iRacing by visiting

Longtime video game journalist and MavPR friend John (JCal) Callaham from (part of the AOL network) had a chat with iRacing co-founder Dave Kaemmer about the big NASCAR deal.  The interview also took the time to explore the iRacing service as a whole.

It’s a real informative read so take a spin through the interview here.

And we learned that JCal is a NASCAR fan… who knew?  🙂

– PR_Flak

GameSpot Chats With Dave Kaemmer, iRacing Co-Founder, About the Big NASCAR Deal

GameSpot Chats With Dave Kaemmer, iRacing Co-Founder, About the Big NASCAR Deal

GameSpot took some time to chat with iRacing co-founder and racing game luminary Dave Kaemmer about the big iRacing/NASCAR deal that was announced yesterday and over the weekend.

The story went live this evening and looks fantastic.  Our congrats to Dave and the iRacing team.

To read the whole story, click right here.


As we mentioned last week, we’re really excited to be starting up with to help them reach out to the video game audience.  And yesterday, iRacing made a major announcement — that they are joining forces with NASCAR to create an official NASCAR-sanctioned online racing series within the iRacing service.

This is NOT just another NASCAR license; this is an actual, fully sanctioned NASCAR series.  For you racing fans out there, think about it like this: in the same way that NASCAR sanctions the Sprint Cup Series and the Nationwide Series — NASCAR has sanctioned this series with iRacing in a virtual space.

For you video game racing fans out there, think of it like this:  starting in 2010, iRacing users will be competing in a special division that is licensed and sanctioned by NASCAR, against other players and NASCAR drivers.  Yes, real-world NASCAR drivers who are also vying for the online racing title.

It’s a pretty exciting deal — if you are looking for the closest thing to being a professional NASCAR driver… if you think you’re the best at NASCAR games… if you think you can compete against legitimate — and sometimes professional — competition… then iRacing is the place for you to prove it.

There’s a lot more to talk about and even more things about it to be revealed later this year, but for now you can read about it in news posts at your favorite site, like IGN, CrispyGamer, BigDownload, and many more.

– PR_Flak

We’re really excited to announce that Motorsports Simulations, the most realistic racing simulation game in the world, has chosen Maverick PR to lead all video game enthusiast public relations outreach for the service. is the brainchild of legendary racing game developer Dave Kaemmer (formerly of Papyrus Software – best known for creating the last great NASCAR racing game, NASCAR 2003, as well as the highly regarded Grand Prix Legends) and John Henry, principal owner of the Boston Red Sox and Fenway Sports Group, and co-owner of Roush Fenway Racing. The Impala Roars Around the Track

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