“PR FOR INDIES” SESSION AT INDIECADE EAST 2015 DRAWS STANDING-ROOM-ONLY CROWD AND OFFERS INSIGHT INTO THE WORLD OF GAMES PR
Reaching your audience as an independent developer is difficult. Let’s face it, if you’re a small team working on your baby, you don’t have time, the expertise, or the patience to do what’s necessary to reach out to hundreds of media, be they bloggers, streamers, writers or something in between.
The cruel twist is that you could make an amazing game and it won’t ever take off because nobody knows about it. So how do you save yourself from this common game industry trap?
That was the crux of MavPR Partner Matt Frary’s presentation to indie developers at IndieCade East — Video Game Marketing and PR for Indie Devs. And no, the focus was not on “HIRE AN AGENCY” (although that is also a great idea!), but instead on what indie devs can do themselves, how they can think about PR more effectively, and tips for getting their foot in the door with an increasingly difficult enthusiast media group.
I’m not going to post the entire PPT here, because you should go to IndieCade and support the independent development scene, you know! But… what were some of the highlights? Read more