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EdNote:  This is the first in a series of profiles that will explore the depth and variety of the video game-focused media. We hope to shine a light on some of the smaller sites who don’t pull numbers like GameSpot but bring the passion, knowledge and fan fervor of the biggest sites in the world.  So read on and stay tuned for future profiles… maybe you’ll find a new outlet to visit and they’ll gain you as a fan!

Maverick PR loves GamerFitNation, and not just because they took the time to profile one of the greatest video game PR people of all time… cough-cough… but because they are a site with a positive, focused message and purpose beyond just satisfying the instant news and screenshot demands of fanboys and girls across the world. Read more

Over on PR_Flak’s Flak Attak, I’m discussing the impact that emerging business models and added content is having on the media cycle for video games and how PR and press are having to adjust.  Between DLC coverage widening the coverage window and “new to us” online game emerging in North America, there’s a lot of confusion as to what should be covered and how…

A <snip>:

This is where the next challenge for the VG media and VG PR professionals lies – to define the terms and options for covering what, by current definitions, is simply uncoverable.

Take a read of Shipping a Game Ain’t What It Used to Be– hope you enjoy it!  Love to know your thoughts.

– PR_Flak