…our job as PR and Marketers is to create an
emotional connection with our target audience…”
Before we get into the details of my advice for acquiring and distributing great and effective screens successfully, I want to take a step back to take another look at the BIG PICTURE.
Previously, in Part I, I suggested that screen shots should be more than just literal representations of what a game looks like; it is PR’s responsibility to ensure they are memorable.
In this edition, we’ll cover the importance of injecting attitude instead of action and showing the fun of a game rather than the activity of playing.