We talked a little bit previously about the event we ran for Wanted: Weapons of Fate for Universal Pictures Digital Platforms Group as a last second showing leading into reviews. We had a great time both arranging and executing the event and as I mentioned in the earlier post, it was a real pleasure to work with a group of outlets that many PR people don’t have the opportunity to reach out to.
I just wanted to post an update, because some of the coverage coming out of that event was really interesting and of course the reviews… the reviews were great. So take a look below at some of the hits that the attending press put together in betweem riding a mechanical bull and having private screenings on the Universal Lot.
While the scores varied from a 74 all the way to an 85, the consensus review of the group for Wanted: Weapons of Fate averaged out to a 78.
I’m really pleased they got to see why W:WOF is such a unique and special action game, let alone, a rare, high-quality movie-based game.
You should also check out some really cool interviews and other stories written from the event from all of these outlets. Some took a traditional hands-on preview take while others went for interviews or even a more in-depth feature presentation. Pete Wanat, Nick Torchia and the rest of the Universal team did a great job presenting a lot of information and the attending writers did a heck of job capturing what they had to say.
For example, Kombo did a really nice story about Universal’s unique approach to making movie-based games, and how the entire team focuses on making a great GAME first that is not dependant upon a license but instead, enhanced by the existing property. Check that story out here.
Also GameVortex posted an interview with producer Nick Torchia following the event. They talked about a lot of topics, including design theory and the process that goes into making a solid movie-based game. Check out that interview here.
All of the sites that attended the event posted cool previews and other stories as well and great reviews, so be sure take a look around and see what came from the event. We look forward to doing similar events in the future.