Maverick is Veteran

Dynamic campaigns from seasoned pros with a deep-seated grasp of the video game industry

This is Who We Are

Maverick is Big Brained

Strategic video game outreach and creative executions that don’t break-the-bank

This is What We Do

Maverick Knows Games

A full-service, boutique agency who is truly passionate about video games

This is How We Work

WHO WE ARE:

Maverick’s founding principle is simple – veteran PR professionals provide superior PR work – we have no junior staff, only senior, hands-on video game PR and community pros.  Maverick has decades of experience working with the industry’s largest and most influential developers and publishers on mass market franchises and hardcore specialty titles.  Our strict focus on the video game industry allows us to remain truly specialized, with an unmatched depth of knowledge about our industry, its players and the media.

That experience, depth of knowledge and singular focus has never been more important as our media and competitive landscape continues to rapidly evolve.  Gone are the halcyon days of formulaic outreach efforts netting results.  Success today requires strategic planning and creative executions to effectively capture the attention of our increasingly elusive audiences.

Ultimately, our goal is to build buzz and drive awareness across media, influencers and fan communities alike to create the type of groundswell sales and marketing need to make an impact during launch.  Most importantly…  WE ARE GAMERS!

“Maverick PR truly understands today’s rapidly evolving media landscape. Their efforts have had a huge impact on our ability to reach a broad and dedicated audience.”

WHAT WE DO:

“Working with Maverick PR is like working with an established internal PR team. Their understanding of the dynamics involved in supporting all disciplines during an AAA game launch – from sales to marketing to PD – is second to none.”

  • Jeff Goldblum Event for JWE

  • Kyrie Irving Event for Skullcandy

  • ASTRO Gaming Media Day

  • Frontier Expo 2017

  • Takashi Tokita Interviews at GDC

  • Deus Ex Interviews at PAX

  • Terminator 3 Preview Event

  • IPL 3 Atlantic City

  • Planet Coaster Desk Side Demos

  • ASTRO Gaming Apparel Launch

  • Dungeon Siege III Media Day

  • Cryptozoic at the PC Gamer Show

  • Jurassic World Evolution Hands-On

  • Final Fantasy IV 20th Party

  • Mighty Quest In-Studio Media Day

  • Enter the Matrix Preview Event

  • White Wolf/CCP Party at GDC

  • ASTRO Retail Store Front

  • Elite Dangerous Demos at E3

  • Jack Horner Panel at FX17

  • Final Fantasy XIV at E3

PreviousNext
123456789101112131415161718192021

  • Product Launch Campaigns

  • Strategic Planning

  • Enthusiast Media Outreach

  • Media Tours & Media Events

  • Trade Shows & Events

  • Community Support & Integration

  • Influencer Campaigns

  • Consumer & Trade Media Outreach

  • Targeted Outreach & Exclusives

  • Press Material Development

  • Jeff Goldblum Event for JWE

  • Kyrie Irving Event for Skullcandy

  • ASTRO Gaming Media Day

  • Frontier Expo 2017

  • Takashi Tokita Interviews at GDC

  • Deus Ex Interviews at PAX

  • Terminator 3 Preview Event

  • IPL 3 Atlantic City

  • Planet Coaster Desk Side Demos

  • ASTRO Gaming Apparel Launch

  • Dungeon Siege III Media Day

  • Cryptozoic at the PC Gamer Show

  • Jurassic World Evolution Hands-On

  • Final Fantasy IV 20th Party

  • Mighty Quest In-Studio Media Day

  • Enter the Matrix Preview Event

  • White Wolf/CCP Party at GDC

  • ASTRO Retail Store Front

  • Elite Dangerous Demos at E3

  • Jack Horner Panel at FX17

  • Final Fantasy XIV at E3

PreviousNext
123456789101112131415161718192021

“I really enjoyed working with Maverick PR. As an independent agency, they are highly motivated and do things above and beyond what publisher-based PR staff can do. I wouldn’t hesitate to turn to Maverick PR in the future to generate buzz in this intensely competitive industry.”

HOW WE WORK:

Maverick is an external agency, but our core experience was forged in-house at prominent development studios and video game publishers.  We have complete understanding of the internal studio cadence throughout the launch cycle as well as great insight into the elements internal teams need to succeed.

We partner well with internal teams…

  • We know how to partner with internal marketing and product development teams to create a strategic and successful product launch.  Whether its synergizing key media hits with ad buys or prepping devs for media opportunities, we can help!

We partner well with licensors…

  • We have extensive experience working effectively with external stakeholders on prominent entertainment IPs, including those from NBC Universal, Warner Brothers Interactive, Paramount Studios, Cinergi, Wizards of the Coast, Hasbro, Toho, Funimation and more!

We love developers…

  • We develop close ties with development teams to ensure that planned outreach activities, interviews, asset creation, and other materials and efforts remain on schedule. We have the history and a knack for working around even the most challenging development situations to establish strong working relationships.

We drive global efforts…

  • We have an extensive track record of working closely with worldwide teams to ensure the unified execution of global strategic initiatives in a timely fashion that effectively serves the needs of every territory.

Most Importantly…  WE ARE YOUR EXTERNAL-INTERNAL TEAM!

“Maverick PR is one of the most creative and flexible PR teams I’ve ever worked with. They have been an invaluable and strategic partner for many years. Their ability to tackle unique challenges presented by greatly varied products and execute highly effective solutions has been an enormous benefit to our outreach efforts.”