Maverick PR Kicks Off With iRacing.com Motorsports Simulations

We’re really excited to announce that iRacing.com Motorsports Simulations, the most realistic racing simulation game in the world, has chosen Maverick PR to lead all video game enthusiast public relations outreach for the iRacing.com service.

iRacing.com is the brainchild of legendary racing game developer Dave Kaemmer (formerly of Papyrus Software – best known for creating the last great NASCAR racing game, NASCAR 2003, as well as the highly regarded Grand Prix Legends) and John Henry, principal owner of the Boston Red Sox and Fenway Sports Group, and co-owner of Roush Fenway Racing.

iRacing.com: The Impala Roars Around the Track

The bottom line:  iRacing.com offers the most realistic physics, the most accurately recreated cars and tracks (laser scanned down to the millimeter) and the most intense online competition available in any racing game, on any platform.  End of story.

This is real-world racing in a virtual world.  You don’t pretend to be a racing superstar – you ARE an emerging star in an online circuit.  This is YOUR career being built by racing against other ranked enthusiasts and professionals from around the world. The game is so real, that some professional drivers use iRacing.com to train and practice before heading out to the track for a race.

We’re really excited to start work – it’s always great to work on a product that is clearly head and shoulders above the competition like iRacing.com is in the sim market.

And, let’s face it, I personally thrilled to be working with one of the local Boston-area game companies that is making a name for Tax-a-chusetts as an emerging video game development hot spot.

Plus, technically speaking… I am in the employ of the owner of the Sawx.  And I never thought I’d say that.

– PR_Flak