MavPR Blogging: Evolving Definition of “Ship” – What It Means to VG PR and Media

Over on PR_Flak’s Flak Attak, I’m discussing the impact that emerging business models and added content is having on the media cycle for video games and how PR and press are having to adjust.  Between DLC coverage widening the coverage window and “new to us” online game emerging in North America, there’s a lot of confusion as to what should be covered and how…

A <snip>:

This is where the next challenge for the VG media and VG PR professionals lies – to define the terms and options for covering what, by current definitions, is simply uncoverable.

Take a read of “Shipping a Game Ain’t What It Used to Be” – hope you enjoy it!  Love to know your thoughts.

– PR_Flak