Tag Archive for: maverick pr

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Back From PAX East 2012!

Another Penny Arcade Expo is in the books, and this one in the backyard of MavPR (East) HQ — right here in sunny Massachusetts.  Home of the country’s mightiest pro sports teams as well as more Dunkin Donuts than people.

PAX East 2012 was the biggest PAXe yet, and there were more fans, more games, more cosplay and more work than you can shake a stick at.

The Maverick crew worked with Square Enix for PAX East once again this year, booking up quite literally hundreds of media appointments in a private VIP-showing of Sleeping Dogs, Quantum Conundrum, Theatrhythym Final Fantasy, Kingdom Hearts 3d Dream Drop Distance and Heroes of Ruin. And, just because SE is cool like this, we also got to throw out a special surprise VIP showing of Hitman: Absolution, one of the most anticipated games of the year!

Square Enix had one of the best lineups at the show, and this is a trend that continues into the next year as well.

We had a great time visiting with a ton of media that we rarely get face time with — from old friends to new friends alike.  If you came and wrote, share your links with us either via email or on our [Facebook page].

If you didn’t get a chance to join us for the demos, or you’re just a fan of the games who stumbled across this page, make sure to search around the web for each of the games.  There are hundreds of articles coming out right now and in the next couple of days that can tell you exactly what these titles are like to play!

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TheGameEffect Interviews MavPR Partner Matt Frary About PR, Video Games and More

World famous video game PR maestro (as well as Maverick PR Partner) Matt Frary was recently approached by up-and-coming video game site TheGameEffect to take part in their ongoing series, “Unsung Heroes.”

  • ED: if you missed the previous interview with Matt which ran on GamerFitNation, check it out here.

 

Unsung Heroes is a cool series wherein writers talk to some of the lesser known folks working behind-the-scenes to put video games on players’ proverbial tables.  You know… NOT the Cliff Bleszinskis or the David Jaffes… we’re talking the guys behind the guys behind the guy.  Between producers and marketers and PR folks and testers and art designers and level builders… there are a lot of people that help deliver the games we love to play.

Read more

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Scarygirl Creeps Her Way Onto XBL and PSN

ScarygirlScarygirl for XBL, PSN, PC (www.scarygirlgame.com), Square Enix

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When something straight-up awesome-looking comes floating across a game PR person’s desk, that’s when our jobs become even more fun than they already are.  And for anyone who has seen even a teensy bit of Nathan Jurevicius’ award-winning graphic novel Scarygirl, they already know that awesome-looking doesn’t begin to describe the eye-patched, tentacled, stitch-mouthed cute girl with a  hook…

Read more

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MMO & RPG Sites Dive Deeper Into New FINAL FANTASY XIV Roadmap

Square Enix and the Final Fantasy XIV team recently pulled back the curtains on some pretty major development plans for the future, including huge changes, updates and upgrades that will take Final Fantasy XIV into the future. If you missed the announcement, you can check it out via the Lodestone at  http://lodestone.finalfantasyxiv.com/pl/teaser/

This is an exciting time for the game and its fans, as the Company shows off its commitment to quality and the franchise by sharing the rather impressive roadmap for future improvements and content changes while, at the same time, highlighting all of the hard work and quality upgrades that have gone into the game to date. Read more

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Reviews Start In On Deus Ex: Human Revolution – The Missing Link

With the release of Deus Ex: Human Revolution — The Missing Link just around the corner, we’re excited to be kicking off the review program with a handful of PC evaluations.

If you’re not familiar with DX:HR — The Missing Link, how about a quick primer?  This is the first downloadable content pack created by Eidos-Montreal for their award-winning hit game, Deus Ex: Human Revolution, a game which successfully continued the awesome legacy of the Deus Ex franchise with amazing review scores and hours of sneaking, punching, shooting, augmented fun.  The DLC fills in a critical missing portion of the main game, allowing fans to explore further into the conspiracy and find out what happened to Adam at his darkest hour. Read more

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Maverick Fires Up Quantum Conundrum

Kim Swift and the Airtight Team Prepare for Their Panel at PAX Prime 2011

SEATTLE — We’re excited to announce, for those who do not already know, that Maverick PR is working on the next great game from designer Kim Swift, co-creator of Portal, entitled Quantum Conundrum.

That’s right!  And honestly, we can’t be any more excited that Square Enix turned to us when they needed a monster PR announcement for this important upcoming downloadable title.

Not only is the game flat-out amazing (DLC is really coming a long, long way), but you see, Kim was also an integral team leader for a pair of our own in-house favorite titles — Left 4 Dead and Left 4 Dead 2. Oh the many hours we’ve logged blasting Zombies and yelling at one another for release from a pesky Smoker… but that’s another story all together, people. Read more

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Maverick Parties With the DXHR PAX Faithful

SEATTLE — We’ve had an amazing time working on one of the best games of 2011, Deus Ex: Human Revolution, for the past year or so.  It was a long (and worthwhile) road for everyone from the development team to the marketing crew and including the diehard series fans who have waited several long years for a sequel to call their own. Read more

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THE OTHER SITES: GamerFitNation Part 2: The Interview

Editor’s Note:  If you missed Part 1, our profile of GamerFitNation, head over there now and have a quick read.  Meanwhile, our new feature series continues below with Part 2: The Interview!

As we said yesterday, GamerFitNation is one of our favorite new sites, an outlet that combines our obsessive love of exercise with our obsessive love and work with video games.  But what makes a site like GamerFitNation tick, and what is it like launching a very focused web site like this in an industry looking mostly for bigger numbers and expanded “reach?”

To find out, we went to the source and grilled site founder Antwand Pearman about GFN. Read more

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THE OTHER SITES: GamerFitNation Part 1: Meet GFN

EdNote:  This is the first in a series of profiles that will explore the depth and variety of the video game-focused media. We hope to shine a light on some of the smaller sites who don’t pull numbers like GameSpot but bring the passion, knowledge and fan fervor of the biggest sites in the world.  So read on and stay tuned for future profiles… maybe you’ll find a new outlet to visit and they’ll gain you as a fan!

Maverick PR loves GamerFitNation, and not just because they took the time to profile one of the greatest video game PR people of all time… cough-cough… but because they are a site with a positive, focused message and purpose beyond just satisfying the instant news and screenshot demands of fanboys and girls across the world. Read more

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Maverick Teams Up With Atari for Warlords

 

What’s old is new again, and in so many ways!  We’re really excited to announce that we are partnering up once again with our friends from Atari, Inc. – this time to work on the upcoming release of Warlords on Xbox Live Arcade and PlayStation Network.  Read more

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