As we mentioned last week, we’re really excited to be starting up with iRacing.com to help them reach out to the video game audience. And yesterday, iRacing made a major announcement — that they are joining forces with NASCAR to create an official NASCAR-sanctioned online racing series within the iRacing service. This is NOT just […]
We’re really excited to announce that iRacing.com Motorsports Simulations, the most realistic racing simulation game in the world, has chosen Maverick PR to lead all video game enthusiast public relations outreach for the iRacing.com service. iRacing.com is the brainchild of legendary racing game developer Dave Kaemmer (formerly of Papyrus Software – best known for creating […]
MavPR’s old friend, Tom Ohle, who we knew first at BioWare during our work on the Neverwinter Nights franchise and then later when he was running Evolve PR, has launched a new blogging site for marketing and PR professionals called “Evolution of PR.” Essentially it’s a place where we can gather, post thoughts and discuss […]
In the event you missed it. Puzzle Quest: Galactrix just snagged the IGN’s Editor’s Choice award for the XBLA (Xbox 360) version of the game. You can read the review here. In the meantime, here’s a small taste: Infinite Interactive took what worked in Puzzle Quest and expanded it into an even bigger, longer game. […]
Hope you like the updated look of the site. We made a few key art tweaks to better execute on the feel of MavPR and some additional behind-the-scenes adjustments to how this site is designed at its core. We’ve also added a more detailed explanation of exactly what “Less Overhead, More IN The Head” means […]
Welcome to Part III of The Art of the Screenshot. So far we’ve covered “big picture issues” – how it is PR’s responsibility to produce screenshots that do more than just look good and the importance of conveying emotions and attitude in assets. Now that you understand the key ingredients, you’re ready to rock n’ […]
We talked a little bit previously about the event we ran for Wanted: Weapons of Fate for Universal Pictures Digital Platforms Group as a last second showing leading into reviews. We had a great time both arranging and executing the event and as I mentioned in the earlier post, it was a real pleasure to […]
Over on PR_Flak’s Flak Attak, I take on the issue of MetaCritic and its misleading and distorting aggregation of review scores. It’s a major issue in our industry, and it can no longer be denied or tolerated. I can’t tell you how many times I get emails from the development team after reviews post saying: […]
…our job as PR and Marketers is to create an emotional connection with our target audience…” Before we get into the details of my advice for acquiring and distributing great and effective screens successfully, I want to take a step back to take another look at the BIG PICTURE. Previously, in Part I, I suggested […]
The MavPR team is fresh back from our trip out to California (“home”) to show off the upcoming release of Wanted: Weapons of Fate to a group of online reviewers. We had a great time taking a look behind the scenes with the Universal Pictures development team, learning more about the Wanted universe, the design […]
News @ IGN News @ Gameinformer
