GameInformer.com has posted their first look at iRacing based on our meeting from Wednesday. Always good to see the fellas in Minnesota and thank them for Big Papi and Garnett.
So… thanks, guys.
Meanwhile, you can read the entire story HERE. Enjoy!
UPDATED: I should have mentioned, coverage is also appearing on other major gaming sites, including HERE ON IGN as well as within 1UP’s, 1UP Yours.
Founder, CEO & CTO (& racing game luminary) Dave Kaemmer takes IGN through why iRacing is the best sim racer in the world
We’re just back from another whirlwind tour to most of the usual suspects in San Francisco and Minneapolis.
MavPR client iRacing visited with video game print and online outlets this week in a jam-pack schedule spread across two days and two cities to formally introduce the video game press to iRacing’s uber-realistic sim racer and online service. The game recreates the feel and thrill of real racing more accurately than any other game on any other platform anywhere. Period. And we journeyed out to prove it.
Brandon lurks in reflection as he studies Gamespot's exposed core.
Despite the fact that the service has been available for several months, this was really the first time major video game outlets like 1UP, IGN and Game Informer had a chance to put their hands on it and have the core focus and functionality explained to them in detail. The guys from iRacing did a great job demoing and interviewing – as well as lugging a G25 wheel and pedal set all across the country – our congrats to them on successfully completing the classic VG PR gauntlet.
Keep an eye out for more iRacing coming up. And, for good measure, you can sign up for iRacing by visiting iracing.com.
Longtime video game journalist and MavPR friend John (JCal) Callaham from BigDownload.com (part of the AOL network) had a chat with iRacing co-founder Dave Kaemmer about the big NASCAR deal. The interview also took the time to explore the iRacing service as a whole.
It’s a real informative read so take a spin through the interview here.
And we learned that JCal is a NASCAR fan… who knew? 🙂
– PR_Flak
Over on PR_Flak’s Flak Attak, I’m discussing the impact that emerging business models and added content is having on the media cycle for video games and how PR and press are having to adjust. Between DLC coverage widening the coverage window and “new to us” online game emerging in North America, there’s a lot of confusion as to what should be covered and how…
A <snip>:
This is where the next challenge for the VG media and VG PR professionals lies – to define the terms and options for covering what, by current definitions, is simply uncoverable.
Take a read of “Shipping a Game Ain’t What It Used to Be” – hope you enjoy it! Love to know your thoughts.
– PR_Flak
GameSpot Chats With Dave Kaemmer, iRacing Co-Founder, About the Big NASCAR Deal
GameSpot took some time to chat with iRacing co-founder and racing game luminary Dave Kaemmer about the big iRacing/NASCAR deal that was announced yesterday and over the weekend.
The story went live this evening and looks fantastic. Our congrats to Dave and the iRacing team.
To read the whole story, click right here.
-PR_Flak
As we mentioned last week, we’re really excited to be starting up with iRacing.com to help them reach out to the video game audience. And yesterday, iRacing made a major announcement — that they are joining forces with NASCAR to create an official NASCAR-sanctioned online racing series within the iRacing service.
This is NOT just another NASCAR license; this is an actual, fully sanctioned NASCAR series. For you racing fans out there, think about it like this: in the same way that NASCAR sanctions the Sprint Cup Series and the Nationwide Series — NASCAR has sanctioned this series with iRacing in a virtual space.
For you video game racing fans out there, think of it like this: starting in 2010, iRacing users will be competing in a special division that is licensed and sanctioned by NASCAR, against other players and NASCAR drivers. Yes, real-world NASCAR drivers who are also vying for the online racing title.
It’s a pretty exciting deal — if you are looking for the closest thing to being a professional NASCAR driver… if you think you’re the best at NASCAR games… if you think you can compete against legitimate — and sometimes professional — competition… then iRacing is the place for you to prove it.
There’s a lot more to talk about and even more things about it to be revealed later this year, but for now you can read about it in news posts at your favorite site, like IGN, CrispyGamer, BigDownload, and many more.
– PR_Flak
We’re really excited to announce that iRacing.com Motorsports Simulations, the most realistic racing simulation game in the world, has chosen Maverick PR to lead all video game enthusiast public relations outreach for the iRacing.com service.
iRacing.com is the brainchild of legendary racing game developer Dave Kaemmer (formerly of Papyrus Software – best known for creating the last great NASCAR racing game, NASCAR 2003, as well as the highly regarded Grand Prix Legends) and John Henry, principal owner of the Boston Red Sox and Fenway Sports Group, and co-owner of Roush Fenway Racing.
iRacing.com: The Impala Roars Around the Track
MavPR’s old friend, Tom Ohle, who we knew first at BioWare during our work on the Neverwinter Nights franchise and then later when he was running Evolve PR, has launched a new blogging site for marketing and PR professionals called “Evolution of PR.” Essentially it’s a place where we can gather, post thoughts and discuss theory amongst marketing, PR and media professionals, focusing quite a bit on the video game industry.
Tom asked me to participate, and really, I’m more than happy to. Of course, it will be only from time-to-time so I can still share thoughts both on this site and on PR_Flak’s Flak Attak, but it’s a great idea and we’re really excited to support it.
The first post on EoPR is a reminder to aspiring VG PR professionals that working in this industry is about being a great PR person first, and a lover of video games second. If you don’t have a love of PR and a desire to learn more all the time, you’ll never make it, no matter how many times you’ve finished Halo 3 on the hardest difficulty setting.
Check out the post here. Hope you enjoy it.
– PR_Flak
In the event you missed it. Puzzle Quest: Galactrix just snagged the IGN’s Editor’s Choice award for the XBLA (Xbox 360) version of the game.
You can read the review here.
In the meantime, here’s a small taste:
Infinite Interactive took what worked in Puzzle Quest and expanded it into an even bigger, longer game. That means if you are a fan of PQ, Galactrix will hook you all over again. The zero gravity puzzle game is slightly more complex, and there is an entire galaxy of quests, mini-games, and characters to get lost in. Plus, the music is fantastic. The developers really hit on something with the Puzzle Quest formula, and I’ll be on board as long as they can keep it engrossing.
-Grok
Welcome to Part III of The Art of the Screenshot. So far we’ve covered “big picture issues” – how it is PR’s responsibility to produce screenshots that do more than just look good and the importance of conveying emotions and attitude in assets.
Now that you understand the key ingredients, you’re ready to rock n’ roll! So let’s cover more hands-on material, namely, what you need to do to work effectively with your PD teams to secure great shots.
Do this wrong and you’ll get shots that aren’t perfect along with a PD team that thinks you’re a total idiot. Do it right… well, then you’ve got PR gold.
News @ IGN News @ Gameinformer
