Tag Archive for: video game pr

Hello, Hello Kitty!

Maverick PR Hops On Board with InfoNet Digital to Promote Hello Kitty Parachute Paradise

That’s right – this PR company is NOT a one-trick pony!  I mean, sure you’re talking to the guys that worked on the Unreal and D&D titles for years, but let’s not forget – we’ve also worked on games like Pajama Sam, Backyard Sports, Spyro the Dragon and Crash Bandicoot.

In keeping with that diversified spirit, we’re happy to announce that we’re working with InfoNet Digital to promote their new iPhone/iPod Touch game, Hello Kitty Parachute Paradise.

This new app provides not only a fun and addicting game that challenges players to jump higher and higher while collecting special and rare items, but also an interactive and customizable application in which Hello Kitty fans can pose their own personalized scene featuring Hello Kitty and many of the other great Sanrio characters.  These scenes can filled with items collected from the game to create unique looks, and then can be used as wallpaper and shared online with other Hello Kitty fans.

Make and Share Your Own Hello Kitty Scene in the "My Room" Area

Make, Share Your Hello Kitty Scene in "My Room"

If you love HK, Hello Kitty Parachute Paradise is now available at the Apple App Store.  You can visit the Web site or the Facebook Page for more information.  If you want to do a story and need some assets… well, buzz us!

/by

PC Gamer Goes Hands-On With iRacing

Some more great coverage for iRacing‘s amazing online sim racing league — this time from PC Gamer magazine.  After visiting with the guys at Gamer earlier this summer, writer Max McGee went hands-on with the title for his story, which you can see below.

It’s an excellent piece and great hit for iRacing – congrats to the entire team over there.

Meanwhile, if you think that a more realistic racing experience is what you want – yes, more real and with better online than GT5, even! – then check out iRacing‘s persistent online racing simulation and league at www.iracing.com. You won’t be sorry you did.

/by

Maverick PR Working With Square Enix on Order of War

Big news for MavPR – we’re really excited to say that we are officially working with Square Enix on their upcoming strategy game, Order of War, due this Fall from developer Wargaming.net.  On this project, MavPR is developing and supporting the community as well as conducting outreach in support of the core PR team.

We’re doubly excited on this one because this project brings us onboard with a former client who previously hired us at Vivendi/Sierra.  We’re always really proud and excited to join up with someone we’ve worked with in the past.

So keep an eye out for Order of War.  You can already jump in at the Facebook Page or on the Steam Official Group and Steam Forums.  Official game forums coming soon…

/by

The Big Huge Title List!

(Almost) All The Games We’ve Ever Worked On, In Reverse Chronological Order… Oh My.

So, we here at Maverick PR have been reflecting a bit on the many, many games that we have promoted, supported, shipped and what not over the course of almost 30 years combined in the business.

All this reviewing of our old work, well… it got us thinking.  Thinking that it just might be kinda hilarious and/or totally awesome to have each and every one of those old game boxes piled up in one spot to gawk at in wonder and sheer terror.

Ya, that’s right.  We’d be talking about a bunch of those gigantic old-school PC boxes – big enough to shove a DVD player in today – that kind of big, man, sharing space with Genesis games and pushing aside the meek little GB carts.  PS1 jewelcases would battle it out with Dreamcast discs until PS2 smacks ’em both down.  All of these little buggers in one place.  Coolness.

Hey Look! It's "Feedin' Chloe!"

However, since there’s no way I’m searching bargain bins and basements for copies of G-Nome and Powerslave, I went ahead and did the next best thing — made a fancy list on a web page with box art from all (almost all – some are still incoming) of the games that Brandon and I have worked on.  Not only is this hilarious to us – and maybe you – but it also gives a good look at the depth of experience we have here at MavPR.

So from Monty Python and the Quest for the Holy Grail to Wanted: Weapons of Fate, enjoy your trip down MavPR memory lane…

[The MavPR Big Huge Title List]

-PR_Flak

/by

Just back from Manhattan…

In the midst of a crazy couple of weeks, the MavPR team hit the Big Apple alongside the crew from iRacing to show off the online persistent racing simulation game and service to some key outlets we couldn’t reach when we traveled out to San Francisco.

We had a great location at the BMW of Manhattan dealership, where we were surrounded by awesome cars and a great setup provided by the iRacing team with a full racing chassis, widescreen HDTV and a sweet set of pedals.

Read more

/by

UPDATE: iRacing Hits GameSpot with Video Interview, Hands-On

Gamespot has posted a video interview with iRacing founder, CEO and CTO Dave Kaemmer, from our recent jaunt to the West Coast visiting the video game press.

Dave does great job explaining the core of the iRacing game and service — it’s a great piece – if the embedded video doesnt work for you, head over here to go check it out!

UPDATE: GameSpot has posted their hands-on with iRacing as the Top Story on their PC page tonight.

You can head over to the main PC page on Gamespot or just go to the story directly by clicking here.

Congrats to our partners at iRacing!

/by

iRacing on GameInformer.com, IGN, 1UP

GameInformer.com has posted their first look at iRacing based on our meeting from Wednesday.  Always good to see the fellas in Minnesota and thank them for Big Papi and Garnett.

So… thanks, guys.

Meanwhile, you can read the entire story HERE.  Enjoy!

UPDATED:  I should have mentioned, coverage is also appearing on other major gaming sites, including HERE ON IGN as well as within 1UP’s, 1UP Yours.

/by

iRacing Hits the Video Game Press Circuit

iRacing Founder, CEO & CTO (and racing game luminary) Dave Kaemmer takes IGN through why iRacing is the best sim racer in the world

Founder, CEO & CTO (& racing game luminary) Dave Kaemmer takes IGN through why iRacing is the best sim racer in the world

We’re just back from another whirlwind tour to most of the usual suspects in San Francisco and Minneapolis.

MavPR client iRacing visited with video game print and online outlets this week in a jam-pack schedule spread across two days and  two cities to formally introduce the video game press to iRacing’s uber-realistic sim racer and online service.  The game recreates the feel and thrill of real racing more accurately than any other game on any other platform anywhere.  Period.  And we journeyed out to prove it.

Brandon lurks as he studies the "tangible Gamespot"

Brandon lurks in reflection as he studies Gamespot's exposed core.

Despite the fact that the service has been available for several months, this was really the first time major video game outlets like 1UP, IGN and Game Informer had a chance to put their hands on it and have the core focus and functionality explained to them in detail.  The guys from iRacing did a great job demoing and interviewing – as well as lugging a G25 wheel and pedal set all across the country – our congrats to them on successfully completing the classic VG PR gauntlet.

Keep an eye out for more iRacing coming up.  And, for good measure, you can sign up for iRacing by visiting iracing.com.

/by

BigDownload Interviews iRacing’s Dave Kaemmer

Longtime video game journalist and MavPR friend John (JCal) Callaham from BigDownload.com (part of the AOL network) had a chat with iRacing co-founder Dave Kaemmer about the big NASCAR deal.  The interview also took the time to explore the iRacing service as a whole.

It’s a real informative read so take a spin through the interview here.

And we learned that JCal is a NASCAR fan… who knew?  🙂

– PR_Flak

/by

MavPR Blogging: Evolving Definition of “Ship” – What It Means to VG PR and Media

Over on PR_Flak’s Flak Attak, I’m discussing the impact that emerging business models and added content is having on the media cycle for video games and how PR and press are having to adjust.  Between DLC coverage widening the coverage window and “new to us” online game emerging in North America, there’s a lot of confusion as to what should be covered and how…

A <snip>:

This is where the next challenge for the VG media and VG PR professionals lies – to define the terms and options for covering what, by current definitions, is simply uncoverable.

Take a read of “Shipping a Game Ain’t What It Used to Be” – hope you enjoy it!  Love to know your thoughts.

– PR_Flak

/by